Sunday, January 27, 2008

Steve humps technology a little too much

Thankfully Valleywag was on top of this story.

While speaking about his dislike for Amazon's Kindle, Apple emperor Steve Jobs made a couple of remarks that stated that Americans just don't read anymore.

Today he had a wide range of observations on the industry, including the Amazon Kindle book reader, which he said would go nowhere largely because Americans have stopped reading.

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

I'm pretty tired of techno geeks, including corporate CEO's, trashing the paper in the binding. I'll admit that the available amount of information in the world is much more accessible on the Internet than in the heavy sheets of old encyclopedias and almanacs. But the idea that people are putting down great novels just doesn't fly with me. I've yet to see a successful platform for reading books on computer, the closest thing being a Books-on-CD situation for those car trips. Our library is exploring the use of E-books for the computers in lab, but circulation of regular books has jumped over the last three years as the school has promoted Silent Reading.

Steve needs to stick with computers and not try to promote his technology into a realm that just doesn't really exist. With his more-than-subpar MacWorld showing and major concerns about Apple customer service, Jobby might put his focus towards his company.

Oh, and Steve. Did you happen to buy Harry Potter for your kids recently? Think reading is still dead?
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